Last.fm Launches In Japan

posted August 6, 2008

Last.fm Launches In Japan

Last.fm announced it has expanded its free-on-demand listening and free streaming radio services to Japan, delivering the largest free online streaming music service in the country. Over 3.5 million tracks are available on Last.fm's free streaming radio service in Japan through partnerships with Universal Music Group, music aggregators IODA, The Orchard, CD Baby, Naxos and a host of independent labels.

Last.fm's partnership with Universal enables Japan's music fans to stream music for free from artists such as Amy Winehouse, Ne-Yo, Weezer, Rihanna and Lil' Wayne. Partnerships with music aggregators IODA, The Orchard, and CD Baby make even more music available for free streaming. Japan's Last.fm users also have access to streaming album exclusives, such as Radiohead's In Rainbows, which was made exclusively available on Last.fm, in its entirety, for users earlier this month.

Through an affiliate partnership with HMV Japan, users now have the option to "click-through to purchase" music they discover on Last.fm directly from HMV's online store. Since launching its free-on-demand service in the US and UK this January, Last.fm has seen a significant 119% increase in affiliate click-through sales.

Over 450,000 tracks on Last.fm are available to download for free from thousands of artists and labels. All tracks on Last.fm stream at the high quality of 128kbps and are free of in-stream audio advertising.

Felix Miller, Last.fm CEO and Co-Founder, said: "We're hugely excited to be able to offer free streaming music to our Japanese community for the first time. This is an incredible opportunity for us and all of our partners in one of the largest and most exciting music markets in the world. Our deals with Universal and the independent labels and aggregators who have teamed up with us allow Last.fm to offer the Japanese community an unparalleled catalog of tracks through a music experience that is unmatched in the Japanese Web space."

Content from local Japanese labels will be added in the near future, giving Japanese artists the opportunity to promote their music globally across the 21 million-strong Last.fm community.

"We are happy to be bringing Universal Music's extensive music catalogue to Japanese music fans via Last.fm, which is a brand-new and really unique platform," said Ryo Miyamae, General Manager of the Digital Division, Universal Music Japan. "We think music fans in Japan will find Last.fm is one of the best places online to discover good new music."

With the addition of free-on-demand listening and free streaming radio, Last.fm is the ultimate destination for Japan's music fans to discover new music from the largest online free streaming music service in the country.