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British Music Embassy Announces Full SXSW 2011 Line-Up

posted March 8, 2011

British Music Embassy Announces Full SXSW 2011 Line-Up

The British Music Embassy has finalized their shows for the 2011 SXSW line up at downtown Austin's Latitude 30, located at 512 San Jancinto Blvd. With regionally focused events all day and British brands hosting SXSW showcases in the evening, the project will return for a 4th year to highlight the UK's brightest new acts.

The now completed schedule kicks off on Monday, March 14th with MMXINI's SXSWi networking event, which includes acoustic sets from Rams' Pocket Radio, The Lost Brothers, and more. On Wednesday, March 16th Music Wales will showcase groups from Wales, including Gallops and Bright Light Bright Light. Also on Wednesday, Summer Camp has been added to the NME @ SXSW in association with PRS for Music official showcase which includes performances by Grouplove, Darwin Deez and more.The Thursday, March 17th schedules now also finalized with a Breakfast Show, featuring Jimi's Parade and Bronto Skylift, and the Clash Magazine in association with BPI and UK Trade & Investment official showcase, featuring Errors, Goldheart Assembly and more.

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