DJ Shadow And Cut Chemist Present "The Hard Sell"

posted July 1, 2008

DJ Shadow And Cut Chemist Present "The Hard Sell"

Presenting the final-ever performances of the show that has spanned the globe and wowed audiences worldwide! Following in the footsteps of their now-legendary "Brainfreeze" (1999) and "Product Placement" (2001) sets, DJ Shadow and Cut Chemist's "The Hard Sell" is almost music history...just five shows remain, all back home in North America. Incorporating eight turntables, two guitar loop pedals, & only using original 45rpm seven-inch singles, "The Hard Sell" features tricks and complexity rarely attempted by a DJ duo.

As with the two previous sets, the pair eschew their own material in favor of an amalgam of music from all eras and styles, providing for amusing and provocative mash-ups; rap mixes with fiddle music, doo-wop with new wave, and every thing in between...all while avoiding the obvious, "been there, heard that" stuff you get from most DJs. The first time "The Hard Sell" was performed in the United States was in front of 15,000 people at the world famous Hollywood Bowl (2007). As demand for the show has grown, the pair have continuously refined and reworked the song selection, so that aspects of it are different every time. In the words of Shadow himself, "If you happened to catch one of the earlier shows, never fear...you won't be disappointed!" Don't miss these final appearances by two of California's most cutting-edge DJs. The Hard Sell exists as a result of a unique combination of the duo’s shared passions –for records, for playing them to people, for collecting them as objects and understanding their tactile properties as well as loving, appreciating contextualising and recontextualising the sounds they were designed to reproduce.

This is the third part in the trilogy of Cut Chemist & DJ Shadow collaborations and is probably the most ambitious in its execution.

The show was then performed in Major European Festivals last fall and sold out London's Roundhouse earlier this year before going to Australia.

The Hard Sell Dates
16-Jul-2008 Washington, DC 9:30 Club
17-Jul-2008 Brooklyn, NY McCarren Park Pool
18-Jul-2008 Atlantic City, NJ HOB
19-Jul-2008 Mariaville, NY Indian Lookout Country Club
25-Jul-2008 Portland, OR Roseland Theatre
26-Jul-2008 Seattle, WA Showbox SoDo
27-Jul-2008 Pemberton, BC Pemberton Festival Site

Video: DJing with 45rpm records (hard sell intro)

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