Editors Announce US Release Of New Album

posted October 23, 2009

Editors Announce US Release Of New Album

As the old adage goes - If you're not growing, you're dying. Editors have decided that they'll do the former, thank you. "In This Light And On This Evening," which debuted at #1 in the UK charts last week, is the follow-up to 2007's platinum selling record "An End Has A Start," and was produced by Grammy Award winner Mark "Flood" Ellis (U2, Sigur Ros, Depeche Mode). The album finds Editors heading in a daring new direction where synths replace the soaring guitars and lead singer Tom Smith takes his vocals to haunting new places giving the album a dystopian, apocalyptic, mechanical ambience. The album will hit stores Stateside on January 19th via the FADER label.

Lyrically, Smith drew heavily on his new-found appreciation of London - his 'adopted home town' - for the stories that weave throughout the record. From the opening track (which is also the album's title) "In This Light and On This Evening" referencing a view from Primrose Hill at dusk, to 'The Boxer' telling of the Friday night disturbances of London's pub culture, to the brutal imagery of a carnivorous House Of Commons on 'Eat Raw Meat = Blood Drool', the locations of London and its people are the very heart and soul of the record.

To celebrate the release of their third studio album, "In This Light And On This Evening," Editors have created a unique listening experience for their new album by appearing to 'hack' Google Street View.

The experience allows fans to use a version of Google Maps on the Editors website to travel to certain areas of London where the band have hacked in their own custom locations. The new additions consist of some gloriously moody 360 degree images, shot at night. Within each location the user will hear a track from the new album, which was inspired by the mood and magic of London at night. The images feature the band and a group of their fans performing surreal activities, which reportedly have hidden meanings relating to the songs.

The locations are normally unavailable on the regular Street View. Editors modified version of Google Maps allows users to enter into these locations and make the transition from light to dark so fans can explore the band's atmospheric vision of London at night. To access the Map go to http://www.editorsofficial.com/streetview.

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