Giraffes' "Prime Motivator" Video Finds Personal Inspiration

posted April 2, 2009

Giraffes' "Prime Motivator" Video Finds Personal Inspiration

When director B.A. Miale (Les Savy Fav, Hopewell) approached The Giraffes with a video treatment for the title track to their album "Prime Motivator" (Crustacean Records), Lazar shared with her the story behind the song. A sold-out Chicago gig in August, broken AC, opening for hometown heroes, Local H. Long story short, due to all the elements during their set, Lazar gets 30,000 volts straight to the ticker three times during one song -— then finishes the set. You can read this story in Lazar’s own words.

Giraffes' vocalist Aaron Lazar suffers from “sudden cardiac death,” a fatal condition where his heart rate climbs to 300-400 beats per minute, then stops without warning or apparent cause. To combat this, he lives and performs with a defibrillator implanted in his chest that occasionally delivers 30,000 volts directly to his heart if his pulse gets too slow or too fast.

Upon hearing this, Miale realized the true story behind the song trumps any treatment she could make up, so she decided on a psychedelic adaptation.

“By the time she was done with us, we had sailed the murky waters of the Kings Plaza Marina; decimated a pinata in a frozen, rusty-nail festooned alley; been soaked with fake (and perhaps some real) blood and vomit; and put the 'sloppy' in some truly sloppy joes. All this, and we weren't even around for the stop action sequence featuring He-Man villains and a set made entirely of meat from Key Food, with us four Giraffes as stop-action figures,” says bassist Jens Carstensen.

Miale, who moonlights as a live video artist (triggering her projections from a keytar for the likes of Vic Thrill, 2 Skinnee Js, Camper Van Beethoven and more), found working with the Giraffes nothing short of a blast.

“I have so much respect for these all these guys as creative, hilarious and provocative artists, I gave them leeway. I would just put them on a set and let them do their thing. The funny thing is, they’re not acting for the most part. Anyone who’s ever hung with this band, or even seen a show for that matter knows this is who they are.”

The album “Prime Motivator” is available on Crustacean Records. The Giraffes will be hitting the road in April.

Video: The Giraffes - "Prime Motivator"