Launch Music Conference And Festival Announces Schedule Of Performers

posted March 21, 2011

Launch Music Conference And Festival Announces Schedule Of Performers

Launch Music Conference and Festival has announced the line-up of developing artists who will perform during the event's third year of live music, seminars, panels and entertainment. Launch has also announced the addition of heavyweight brands such as Best Buy - one of the largest retailers of electronics and musical instruments in North America, and Labatt Blue - the best selling Canadian beer in the world, as major sponsors of this year's event.

While Launch strives to put new and developing artists in the spotlight, this year's lineup features several notable performers such as New Jersey's River City Extension and Lancaster's own Texas In July, both of whom were recently minted as one of the "100 Bands You Need To Know in 2011" by tastemaking music magazine Alternative Press.

Other noteworthy acts include Nashville, TN's The Pink Spiders, who have had multiple stints on the vaunted Van's Warped Tour and whose 2006 single "Little Razorblade" received significant airtime on radio stations all over the country as well as video play on MTV, Fuse and more.

The more than 225 performers span all genres of music and travel to attend and perform at Launch from all over North America.

The full schedule of performers is available on Launch's website.

Launch is comprised of two simultaneous overlapping events - the Conference portion, which aims to instruct developing artists on navigating the tricky waters of the music industry while providing them with opportunities to connect with peers and professionals, and the Festival portion, which invites the general public to attend and enjoy live music by the attending artists, giving them a chance to discover artists before they become "the next big thing."

With less than 45 days remaining until the kickoff of Launch Music Conference and Festival 2011, anticipation is quickly building. Additional details will be announced in the coming weeks, solidifying the next installment of what Lancaster Mayor Rick Gray called "one of the most exciting weekends of performance art that Lancaster City has experienced."

In 2009 and 2010, Launch Music Conference redefined what a start-up music conference could be, bringing together musicians, music industry professionals and music lovers from all over the world to downtown Lancaster, PA, for a weekend of instruction, networking and entertainment. Showcasing artists ranged from Grammy-nominees to high school upstarts, from regional touring acts to major label veterans. Similarly, Launch attracted a wide swath of respected, relevant industry experts who spoke on panels, mentored musicians and attended conferences, from label reps to booking agents to managers, instrument sponsors, publicists and manufacturers. In short, every type of contact a working artist needs in order to function in the 2010s.

Simultaneously, Launch Music Festival extended the experience to music fans as well as musicians. A wide array of developing and established artists from all over the U.S. and other countries performed throughout Lancaster City, from established clubs to outdoor venues. In 2010, more than 175 acts performed over the course of three nights within a four-block radius in Downtown Lancaster.