The US debut of Sacha Gervasi's "Anvil! The Story of Anvil," was the top Easter weekend newcomer at the specialty box office with a better per screen theater average ($11,600) than Hannah Montana or any film that opened this past weekend. The film grossed $34,800 from 3 screens this weekend. The Abramorama release is being heavily supported by VH1 on all platforms and highlighting that is the band's US tour, "VH1 Classic Presents: The Anvil Experience" in which the film is played at each tour stop followed by a short performance by the band. All promotional efforts by the network will lead up to its premiere this summer on VH1.