Taco Bell Reveals 2012 Feed The Beat Lineup

posted August 4, 2012

Taco Bell Reveals 2012 Feed The Beat Lineup

Taco Bell® has announced its 2012 Feed the Beat® roster, which includes 100 up-and-coming artists from across the United States who will receive $500 in Taco Bell gift cards to keep their hunger satisfied on the road. The new lineup marks the most diverse Feed the Beatgroup yet – ranging from rock bands, to DJs to country artists – some of whom will be given the unique opportunity to be a part of the brand’s ground-breaking marketing campaigns. 

“I've been a lover of all things Taco Bell for a LONG time, so having them support us through Feed the Beat has been a pleasure and a privilege,” said Neon Trees drummer and percussionist, Elaine Bradley. “It's fun to travel across the country and find the very best Taco Bell restaurants. Shout out to my favorite so far on S. Perkins Rd in Memphis, Tenn.!”

Taco Bell’s footprint continues to grow within the music industry from its ongoing support of Feed the Beat artists on tour, to activations at some of the most notable music festivals, to leveraging its partnership with MTV. In 2011, Taco Bell featured Feed the Beat alumnus Chiddy Bang for the first time in a national commercial, introducing millions of fans to “The Good Life.” As a result, Taco Bell advertisements continue to incorporate music from Feed the Beat artists.

This year, Dale Earnhardt Jr. Jr.’s “Morning Thought” was featured in a commercial for  Doritos® Locos Tacos, titled Nacho Superstar, Palenke Soultribe’s “Te Veo” set the tone for the current Cantina Bell™ Menu ad, and “5, 6, 7, 8” by Fake Problems was used in another national commercial, Pockets, which helped launch the new Taco Bell brand campaign, Live Más.

“It doesn’t get much better than FourthMeal and great music,” said, Brian Niccol, Chief Marketing Officer, Taco Bell Corp. “We encourage our consumers to discover innovative tastes and music, and we hope that our support of these artists can help them achieve their dreams and Live Más.”

The first chance to catch a few of the 2012 Feed the Beat artists on tour will be at this week’s Conflict of Interest show in Chicago. The show will feature new Feed the Beat artists FIDLAR, Royal Teeth and Ambassadors. Just like the artists, fans at this concert get to enjoy free Taco Bell as FourthMeal items are handed out, including the wildly popular Doritos Locos Tacos.

Fans across the nation can receive all the latest news and music updates on Feed the Beat artists by following @FeedtheBeat on Twitter and liking Facebook.com/FeedtheBeat.

Feed the Beat has supported nearly 600 artists since its inception in 2005. Below is a list of all 100 artists in Taco Bell’s 2012 Feed the Beat lineup.

  • 3LAU
  • A Great Big Pile of Leaves
  • Adelitas Way
  • Ambassadors
  • American Authors
  • Animal Kingdom
  • Balance & Composure
  • Bearcat
  • Birds & Batteries
  • Blondfire
  • Bonaventure
  • Brick + Mortar
  • Bronze Radio Return
  • Brothers of Brazil
  • Caveman
  • Chelsea Grin
  • Chelsea Wolfe
  • Civil Twilight
  • Cold Fronts
  • Crystal Antlers
  • Cursive
  • Datsik
  • Daytrader
  • Dee Goodz
  • Devin
  • Dillon Francis
  • Downtown Struts
  • Dry The River
  • Easy Star All-Stars
  • Empires
  • FAWN
  • FIDLAR
  • Fort Lean
  • Foy Vance
  • Frankie Ballard
  • Geographer
  • Girl in a Coma
  • Hacienda
  • Heavy Cream
  • Husky
  • Iamsu
  • Imaginary Cities
  • Imagine Dragons
  • J. Roddy Walston & The Business
  • JEFF The Brotherhood
  • JJAMZ
  • Jon Pardi
  • Josh Thompson
  • Kate Miller-Heidke
  • Kids These Days
  • Killer Mike
  • Kinky
  • KoKo
  • Kyng
  • La Vida Boheme
  • Maggie Rose
  • Make Do And Mend
  • Manika
  • Mason
  • Mexican Institute of Sound
  • Midnight Red
  • Ming
  • Mustard Pimp
  • Nortec Collective Presents: Bostich & Fussible
  • Owen
  • Palenke Soultribe
  • Passenger
  • Periphery
  • Pomegranates
  • Ritmo Machine
  • River City Extension
  • Rome
  • Royal Teeth
  • Sainthood Reps
  • Savoir Adore
  • Scars on 45
  • Shiny Toy Guns
  • Sirah
  • Sister Crayon
  • Slightly Stoopid
  • Team Spirit
  • The Dangerous Summer
  • The Dirty Guv'nahs
  • The Green
  • The Hounds Below
  • The Knocks
  • The Life and Times
  • The Lovely Bad Things
  • The Lumineers
  • The Rocketboys
  • The SIlent Comedy
  • The Story So Far
  • Tito Lopez
  • Trapper Schoepp & The Shades
  • Trouble Andrew
  • Twenty One Pilots
  • Vacationer
  • We Are The Ocean
  • We Came As Romans
  • Yung Skeeter

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