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posted November 6, 2009

This holiday season, The Music Tee is rolling out new Music Tees from Monsters of Folk, Devandra Banhart, Lissy Trullie, Shwayze, Band of Skulls, Har Mar Superstar, The Asteroids Galaxy Tour and many others, all of which are available at TheMusicTee.com. Previously released (and still available) tees include Mos Def, Amanda Blank, The Plastiscines, Sliimy, Third Eye Blind and others.
A joint venture between LA-based music innovator Invisible DJ and Girlie Action, each Music Tee contains album art on the front, with a track list on the back. Each shirt comes with a hang-tag that contains a unique code, allowing the owner to download the album (track list) from TheMusicTee.com. The Music Tee is registered with Nielsen SoundScan so each download counts as an album sale once the download is complete. The venture enables music fans to buy music in a fashion environment, fusing two innovative ideas into one singular purchase.
The Music Tee launched earlier this year and is being carried by various retail outlets including Ron Herman, Metro Park, Saks Fifth Avenue, Kitson, Shopbop, and dozens of other boutiques and chains. Artists (and their labels) are also selling their shirts on tour, on their websites and through various music distributors, just like CDs.