The Sounds' Maja Ivarsson Crowned New Face Of Sebastian Professional

posted March 21, 2011

The Sounds' Maja Ivarsson Crowned New Face Of Sebastian Professional

As the frontwoman of The Sounds, Maja Ivarsson now takes on the role of muse: she has been chosen as the newest Visionary to represent leading professional hair care and styling brand Sebastian Professional, who have launched a global campaign for its newest collection, Color Ignite, an all new color care offering.

Since bursting on the scene, Ivarsson has become synonymous with blond bombshell rocker-chic. Her striking presence and edgy style has inspired comparisons to rock goddess Debbie Harry yet Ivarsson's charismatic persona stands alone. The perfect combination of glamour and attitude, Ivarsson is one of the hottest dames shocking the universe with her powerful vocals, while also turning heads and making a name for herself for her provocative fashion sense.

As a part of its constant mission to source bright, bold new visionary muses for inspiration to its stylists and consumers, Sebastian Professional took to the music industry to discover its most captivating star yet to represent the brand. Chosen for her colorful energy and magnetic allure, Ivarsson represents the essence of vibrancy and serves up the highest inspiration for untamed, fearless self-expression.

The Sounds' forthcoming LP, "Something To Die For," is due March 29 on SideOneDummy Records, and teems with the band's insignia of sassy punk/electro sing-alongs and plenty of attitude. The boisterous Swedish rock band really flexes their electro muscles on their latest effort, taking it back to the band's club roots, yet never veer from their catchy pop anthems. The guitar riffs remain edgy and hypnotic melodies abundant, with all the swagger one would expect from The Sounds.