The Sun Scores With "Do It (To) Yourself" Video

posted September 26, 2005

The Sun continue to push the envelope of creative expression with the video of “Romantic Death,” a key track from their upcoming Warner Bros. Records debut full-length release, Blame It On The Youth, the world’s first DVD Album.

Directed by Alex Nam and inspired by the website, “Romantic Death” features over seventy real people who shot footage of themselves engaged in a sexual activity that would normally be considered both intensely private and solitary. The orgasmic result has caused a major sensation on the Internet, beginning when the video was posted on MySpace.Com last month. A viral code was created to allow viewers to add the clip to their personal MySpace.Com profile and email the video to others.

Within days of the original posting thousands had shared the file, spreading it to blogs and other online entities. “Romantic Death” quickly appeared on such popular sites as,, and many others, racking up upwards of a million viewers in a matter of weeks. iFilm registered over 460,000 hits of the erotically charged video on its site alone. Rocketing up the Top Ten on Viral Video charts, “Romantic Death” was selected for inclusion in this year’s Resfest Film Festival ( and was singled by director Mark Romanek in The New York Times Playlist column where he remarked, “It has a very organic narrative structure, with an arc of arousal, climax and its denouement; and that turns out to be a great analogue to the arc that a pop song follows.”

“Romantic Death” is the first outbreak video from The Sun’s groundbreaking new DVD album, Blame It On The Youth. Set for release September 27th, 2005. The album will also be available on a special double vinyl gatefold package and digitally through all participating digital retailers.

Blame It On The Youth highlights fourteen new original songs by the Columbus, Ohio-based quintet with accompanying videos for every selection, produced by the band and a variety of video directors. “We wanted to present our debut album in a way that would be interesting and unique,” the band explained in a recent statement. “Each of the companion videos will only strengthen the experience. We hope everyone enjoys it.”

The participants of “Romantic Death” certainly are. In fact, if you’d like to “participate” yourself, The Sun’s fans can enjoy being in an interactive online music video. The tool allows fans to upload a photo of their face to be customized in size and position. Once the photo is uploaded to the video, you can play it back, save it, or send to a friend.

The Sun's fall tour dates w/Apollo Sunshine:
10/8 Buffalo, NY @ Mohawk Place
10/9 Cleveland, OH @ Beachland
10/10 Columbus, OH @ Little Brothers
10/11 Urbana, IL @ Canopy Club
10/12 Chicago, IL @ Schubas
10/13 Minneapolis, MN @ Ascot Room
10/15 Columbia, MO @ Mojo's
10/17 Denver, CO @ Hi-Dive
10/18 Salt Lake City, UT @ Kilby Court
10/20 Portland, OR @ Dante's
10/21 Seattle, WA @ The Sunset Tavern
10/22 Eugene, OR @ W.O.W. Hall
10/24 San Francisco, CA @ Café du Nord
10/25 San Jose, CA @ Bank Club
10/26 Los Angeles, CA @ Troubadour
10/29 Tuscon, AZ @ Plush