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posted March 26, 2010

Fresh off a run of shows at SXSW that had fans and the media buzzing, YACHT have released their video for "The Afterlife." Check the video out after the jump. The track is the second single off "See Mystery Lights," their critically acclaimed debut for DFA Records. YACHT is also finishing up their current US tour with their live band, The Straight Gaze.
Here is a statement from YACHT about the video:
Water baptism is a ritual act which gives people a profound sense of renewal and rebirth. Baptism initiates, purifies, and gives a name. Baptism need not be dogmatic. It can be, rather, a pure experience of the body: anticipation, cold, shock, brevity, commitment, and emergence, relief.
YACHT's video for "the Afterlife," directed by longtime collaborator Judah Switzer, is an exercise in this new tradition of non-denominational baptism. YACHT is baptized repeatedly in the bodies of water -- river, fountain, waterfall, lake -- of their home state of Oregon, a physical immersion in a place that has profoundly affected their lives. The raw shock, the pure feeling of cold water on skin, is unflinchingly documented by high-definition RED Cameras operating in slow-motion.
YACHT demonstrates their commitment to place, ideology, and their project with pure wet vulnerability and symbolic death. The song says, "It's not a place you go, it's a place that comes to you."
YACHT & The Straight Gaze Tour Dates:
Video: YACHT - "The Afterlife"